We are Sence

We pride ourselves on the high-quality accountancy and advisory services we provide to small and medium sized businesses and individuals across the Midlands. Whether you are an established enterprise or a new business just starting out – it is our job to help you succeed!

We are here to help you achieve your goals with our plain, jargon-free advice. Our diverse portfolio of clients truly appreciate our friendly, relaxed and efficient manner and with our hands-on approach, we really get to know and understand you and your business.

At Sence Accounting we work with and support a range of organisations, but it’s not always possible to cover all of them on the website. If you can’t find information specific to your accountancy needs, please get in touch on 01530 447999 we’d love to talk about your requirements.

Our Company

Sence Accounting Limited has been established since 2002.  We are a firm of general accounting practitioners offering an all rounded accounting & tax support service to individuals and business owners.

Honesty & Integrity

At Sence honesty and integrity are everything. Anna has very strong core values and these shine through in everything she and the team do.


When qualifying with the ACCA you agree to abide by strong poignant ethics and as a qualified Accountant, you are trusted pillar of your community. This sits very close to Anna’s heart and all her clients know and respect this. She is their trusted advisor; they know she and the team will look after them.

Passionate & Compassionate

We are all passionate and compassionate. We enjoy what we do, and no two days are the same dealing with a large varied client base. We make you feel welcome and we educate and nurture you throughout your journey and time with us. You will build up your knowledge on a ‘need to know basis’ and over the timescales to suit you.


We respect you and we expect to be respected. Our industry is and can be very complicated. We spend copious amounts of time training, refreshing, upskilling to ensure we can offer the highest quality services. We want clients to admit when they need our support and let us do it for them, that’s what we’re here for.


We operate a ‘no jerks’ policy. At Sence it’s important we are happy. We are a good team, and all deserve to be happy. To ensure this we take on clients that make us feel happy and that we enjoy working with. We want our clients to communicate with us regularly, to bring information in so we can be helpful and responsive. It’s important all our clients are looked after and an unresponsive client can take up lots of time and cause hassle. This time is better spent elsewhere on clients who respect us. It is for this reason, unfortunately; we don’t take on everyone we meet.


We all have personalities underneath our professional sides!! Yes, we are a firm of accountants, but we are all human, enjoying a bit of fun and a laugh. It’s important to us that our clients feel comfortable with our team, so you’ll find we are a relaxed and friendly bunch. We enjoy a dress down Friday, ice-creams when it’s hot, and various other little treats.

It is our vision to give individuals and business owners a tailored package of outstanding accounting and tax support alongside access to other trusted professionals and associates.

To give individuals and business owners across the East and West Midlands the best wealth and tax support.

At Sence Anna’s vision has always been to create a practice that not only looks after you with all things accounting & tax but to be able to provide business owners and individuals with trusted contacts for all other areas that they may possibly need access to.  Over her years in the profession she has built up a trusted network of a variety of associates in all professional and specialist fields that she can put you in touch with.  These range from HR support to marketing to insurance to corporate finance to wealth planning to name just a few.  As a Sence client you will know to get in touch with us to ask ‘if we know someone who’.

About Sence Accounting

Sence was established back in 2002 off the back of demand from the then clients and contacts wanting help to keep the authorities happy with their accounting & tax filing requirements.  At the time it was only managerial support being offered.  It has grown over the years as demand has increased for these services and we now look after a varied and growing client base covering a variety of different business sectors & markets.

Sence are a general practice with no specific tax or accounting specialisms.  We service a number of individuals and business owners of small to medium sized businesses, not limited to, but mainly throughout the Midlands.  Throughout Anna’s career, she has enjoyed being able to support the clients with the majority of the accounting, tax and business mentoring services they need.  Therefore, focusing on just one area it somewhat limits these opportunities of involvement.  Sence has a large number of trusted associates that we call upon for this specialist support as and when needed for their clients.

Anna came on board with Sence back in 2010, originally as a Practice Manager to run the compliance side of the business.  Each year the business has grown and continued to evolve into what it is today, providing accounting and tax solutions using the latest digital accounting platforms and great all rounded business mentoring and planning.

She invested into Sence, in 2012 and eventually took full reins of the business as a sole practitioner in June 2017.  Since then the business has continued with its growth, moved premises and made changes to the team, all to improve the quality of what we have to offer.

In October 2018, Anna’s husband Adam came on board and temporarily put on hold a career in driving HGV’s.  This move was to support Anna and the family while the business underwent growth and the premises move.  Adam helps Anna heavily now in the business development and management of the company behind the scenes as well as the finances for the company.

Anna’s ethics and values remain at the forefront of her business and come through in how her and her team work.  If you’re a client of Sence, you are highly thought of and looked after.  She prides herself on keeping at the forefront of both technical and technological changes and has done nothing but push the firm forward over the years to represent this.



“Sence Accounting came highly recommended to us and have proved why they have such a good reputation. Anna and the team have always been very helpful and guided us through anything we were not sure of. Amy comes to our office to carry out bookkeeping duties and is always professional and fits in well with our team. I would recommend Sence every time.”

Mr KMCNovember 2019

“My business has changed considerably since joining Sence, during this period they have guided and supported us throughout this growth, critically advising us as our needs have changed. From tax planning, variance analysis and external payroll services there is a wealth of advice and support that we have used and will continue to draw upon.
We can't fault the professionalism and personal touch that Sence provides a business like ours and can highly recommend them to any business no matter how big or small they are.”

Mr XAugust 2019

"One of the biggest positives for me about working with Sence is that I can trust them to do what’s right for me. I’m only a small business but they have my best interests at heart, nothing is too much trouble & there are no silly questions. I know that my accounts & self-assessment tax return will be filed in plenty of time. It is very clear that Anna & her team have a passion for helping businesses all shapes & sizes."

Mrs LVMay 2020