Meet the Team

Anna Ball - Sence Accounting

Anna Ball, CAT, FCCA

Managing Director

Anna started her career in accountancy in 1999 and qualified as an accountant with the ACCA in 2006. She has worked in practice throughout, gaining a vast amount of experience spread over a diverse range of businesses during this time. She focuses predominantly on small to medium owner-managed businesses helping them not only with staying compliant and being tax-efficient and also mentoring the owners on the financial and development aspects.  Anna prides herself on the hands-on holistic approach she takes with clients to really understand their needs and aspirations.  Anna is one of our Xero & Kashflow Champions and loves Xero.

Adam Ball

Company Director

Adam works alongside Anna at a managerial level on the development, accounts and direction of the firm. He also offers support to the team, ensuring the office is running smoothly from day-to-day.

Adam Ball - Sence Accounting
Craig Merry - Sence Accounting

Craig Merry, FCCA

Senior Client Services Manager

Craig has been in accounting for more than 30 years now spending at least 17 years in practice during this time, working up to partner level.  He has spent his more recent years in Industry working at managerial levels to assist with the development and growth of businesses.  He brings a wealth of technical knowledge and experience to bolster Anna and the team enabling them to work together to evolve and develop the firm further.  Craig will oversee the clients and head up the Technical Team working alongside Helen to run the office day-to-day.

Helen O'Mara

Office Manager

Helen is our Office Manager and is often on hand to speak to you being that first point of contact.  She will direct you to the Sence team as needed.  Helen has joined us recently with many years of Office Management experience and a good base knowledge of accounts.  She works closely alongside Anna & Craig on-boarding new clients, keeping in touch with current clients, running the office & business development for the firm.

Helen O'Mara Sence Accounting Office Manager
Amy Bingham - Sence Accounting

Amy Bingham

Semi-Senior Client Services Manager

Amy will soon be picking up her study books again to add some credentials to her 4 year career in accounting. She is a key part of the Technical Team at Sence and uses her experience, knowledge and understanding of the accounting principles to ensure all accounts are produced timely and efficiently. Amy is our Free Agent Champion and so she will be your go to girl if you’re using this package and need support.

Kira Woodiwiss

Junior Client Services Manager

Kira has been with us over 18 months now and has recently completed her Level 3 AAT qualification, passing with flying colours and being star pupil.  She has permanently joined our Technical Team assisting in the preparation of payroll, book-keeping, Vat returns & accounts.  Kira is building strong client relationships and is one of our Xero Champions and can be on hand to help with any package queries.

Kira Woodiwiss Sence Acocunting
Jane Hill - Sence Accounting

Jane Hill, MATT

Head of Bookkeeping & Payroll

Jane’s is Sences’ longest serving team member and her knowledge within the firm is vast. Her role covers book-keeping, vat returns, payroll and accounts. She works closely with the Technical Team supporting them when clients need book-keeping & payroll support.  Internally she also supports the Trainee’s assisting them with their progression.  Jane is considered as one of our QuickBooks & Xero Champions and so will be available to offer training and support on these packages when needed.